SEO, or Search Engine Optimization can seem very daunting at the beginning of your journey. There are a number of tools to use to help achieve a better ranking on search engines, that will in time help drive more traffic to your website.
We incorporate some good strong tools in the background of your website, to help the SEO run smoothly. This small hints and tips area are just a few extra bits that you can do to help the SEO system continue to work for you.
Titles and descriptions Or AKA Keywords – As part of your product title, ensure that you choose a strong keyword that truly indicates your product, This title keyword will also then appear in your product URL when published. Then, last but not least, you want to add that keyword in the first 100 words of your product descriptions both long and short.
Images – When you upload any new product images, ensure that the images themselves are named to match the product. An image called 1257-3680.jpg means nothing to search engines. But an image called Medium Banana Dog Bed 1 will help the search engines to scan them.
Links – Links can help you climb the search engine rankings, both linking another product within your product description/blog, and linking to products/blogs from external sources, such as social media. Also, if friends, family or previous customers are displaying any of your images or anything from your online store, ask them to utilise the full link. Simply right click the image and choose ‘Copy Image Address’
These small hints and tips will help to keep the SEO of your site nice, tidy and efficient.